We all want to be successful at what we do (winning!); it’s human nature, and it’s what drives us. Some are more driven than others, and consequently are more successful. Some just have better timing or luck, and they are also more successful.
But one of the things that nearly all successful people have in common is that they provide something of value.
I love examples, so let’s use one…
Imagine you are buying a car. The salesman gives you a choice between a nice shiny roadster that doesn’t run, and a plain sedan with low mileage, lots of options and a great warranty. Which car are you going to buy?
I’d wager most of you went with the sedan, because it actually works. You’ll be able to drive that sedan for years and you will get your money’s worth from it. There is a lot of value in that sedan.
That’s what your customers are looking for: things that work and provide value. They want to improve their lives and make them easier.
Sure, you can make a bit of money selling snake oil (or broken down roadsters). You might even be able to make a lot of money...but you will always be looking for new customers, because nobody wants to be a sucker.
If you provide something that truly helps someone out, that improves their life and is of value to them, you won’t even need to look for customers! They will come to you. And they will keep coming back, because they want what you have.
Provide something that is truly of value, and success will come…
Now I'm going to leave you with a challenge. I want you to take a look at what you do, whatever it is, and improve the value of it. You can make a big change or a small change, that's up to you, but make it better than it is right now. Then I want you to come back here and post what you did. Let's see what you guys can do!